persona portrait image man with orange background and person's image on top

Hello there

Hello there

👋

👋

,

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I'm Jon, a Senior Product Designer & UX Designer crafting

I'm Jon, a Senior Product Designer & UX Designer crafting

designs

designs

Case Studies

Case Studies

Featured

Oakwood Homes

How I helped a top-11 national homebuilder turn a fragmented buying journey into a safe, premium, and confident experience

Mar 2024 — Dec 2025

Designed a full self-service digital homebuying platform for a top-11 national homebuilder, enabling users to configure, customize, and purchase homes online with greater autonomy and reduced friction.

Built a version-aware Figma design system that standardized UI components, improved design consistency, and accelerated development handoff across teams.

Increased completion of key user journeys from 80% to 95%+ by leveraging usability testing, behavioral analysis, and iterative UX improvements.

Improved cross-functional delivery efficiency by aligning design and engineering workflows through scalable component libraries and shared system standards.

Systics

Simplifying enterprise data migration for a Workday partner

Dec 2025 — Feb 2026

Transformed complex data validation flows into structured, user-centered workflows by redesigning error detection and resolution paths, improving clarity and reducing user friction across enterprise operations.

Streamlined high-volume migration experiences by implementing structured validation tables, severity states, and inline correction patterns that enabled faster issue resolution and improved workflow efficiency.

Converted system-generated error outputs into human-readable guidance, improving comprehension and reducing dependency on technical interpretation during critical tasks.

Defined end-to-end UX flows from error identification to resolution, improving task clarity and strengthening overall user decision-making across enterprise users.

Security & Compliance Platform

Turning complex security and compliance data into clear, actionable decisions

May 2022 — Mar 2024

Designed a security management platform that gives teams real-time visibility into access, activity, and potential risks across systems.

Translated complex security workflows—permissions, monitoring, alerts, and audits—into clear, usable interfaces for both admins and operators.

Built a flexible UI system that supports scaling security rules, roles, and policies without adding cognitive overload for users.

Money Lending Platform

How I helped transform a complex lending workflow into a clear, investor-ready digital experience

May 2022 — Mar 2024

Designed a hard-money lending platform that streamlines the full loan lifecycle—from application and underwriting to funding and repayment tracking.

Simplified complex financial workflows into clear, step-by-step user flows for borrowers, lenders, and internal operators.

Built a scalable UI system that supports rapid iteration, regulatory changes, and new lending products without redesigning core flows.

Robinland (acquired by ARK7)

Designing a real-estate investment platform that scaled from 40K to 70K users and supported acquisition

Aug 2021 — Mar 2023

Built a scalable design system supporting complex real estate transactions, improving consistency and usability across Web3 web and mobile experiences.

Refined product experience and visual direction through collaboration with creatives from Google, Snapchat, and Visa, strengthening overall UX cohesion.

Contributed to 40K+ user growth by validating core product flows through Maze and UserTesting and iterating based on behavioral insights.

Improved onboarding and transaction clarity by simplifying blockchain-based workflows into accessible user journeys.

North Investments

Designing a conversion-focused platform for a quantitative investing brand

Personal

Designing a high-trust landing experience that communicates complex quantitative strategies in a clear, approachable way

Building structured information hierarchy to guide users from curiosity to informed action without overwhelming them

Establishing visual credibility signals and performance framing to reinforce legitimacy and decision confidence

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